Going Direct-to-Consumer: How to Develop your DTC Strategy
Dec. 3, 2020 • Webinar 2pm ET
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COVID-19 has accelerated e-commerce plans dramatically across every industry, especially consumer packaged goods. The brands that rose to the opportunity are now realizing a competitive advantage in the marketplace while building a foundation for the future.
Hear from senior executives at PepsiCo and Valtech as they discuss how their organizations have pivoted to accommodate emerging consumer trends. Each will speak to their own DTC processes, lessons learned and the importance failure plays in the innovation process and provide insights into:
- The strategic reasons CPGs should be prioritizing a DTC model
- Critical questions leaders should be asking to help define a differentiated value proposition
- How to ensure a successful and sustainable DTC venture