General Mills Increases Category Share With Digital Demo
Dec. 1, 2020 • Webinar 2pm ET
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General Mills knew their new dairy-free yogurt was a winner. All they had to do was get it in shoppers’ carts. Digital Demo, a new, innovative method for demoing grocery products, mobilized shoppers across the country to buy, try, write about, and even share about General Mills’ new yogurt.
The results? In the targeted stores, just one Digital Demo led to a 1.5pt increase in dollar share in the yogurt category. That’s tasty. In this webinar, join us as we dive into the problems that faced General Mills, and how Digital Demo provided the solution their brand needed. Along the way, we’ll discuss helpful insights for brands in similar situations.